Preheat your oven to 350°F. Crush the pretzels into roughly 1/4-inch pieces—you want some texture, not fine crumbs. In a medium bowl, combine the melted butter, 1/3 cup granulated sugar, and crushed pretzels, stirring until the pretzels are evenly coated. Press this mixture firmly into the bottom of a 9x13 inch baking dish, creating an even, compact layer. Bake for 10 minutes until lightly golden, then remove from the oven and let cool completely. This crust needs to be fully cooled before the next layer goes on, so don't rush this step.
While the crust cools, prepare the strawberry gelatin. Pour the 6 oz strawberry gelatin into a medium bowl and add the 1 3/4 cups boiling water, stirring constantly for about 2 minutes until the gelatin is completely dissolved. Add the lemon juice to brighten the flavor. Let this mixture cool to room temperature—about 15-20 minutes—then hull and slice the fresh strawberries and gently fold them into the cooled gelatin. Set this aside; you'll use it in the final assembly.
In a large mixing bowl, beat together the softened cream cheese and 1/2 cup granulated sugar until smooth and creamy, about 2-3 minutes. Stir in the vanilla extract, then gently fold in the whipped topping with a spatula until fully combined and fluffy. The mixture should be light and airy—avoid overmixing or you'll deflate the whipped topping. This is the sweet, creamy middle layer that balances the salty crust and fruity jelly.
Once the pretzel crust is completely cool, spread the cream cheese mixture from Step 3 evenly over it, using a spatula to create an even layer. I like to chill this layer for about 30 minutes before adding the gelatin—it helps prevent the warm jelly from melting the cream cheese layer and keeps the distinct layers from blending together. After the 30-minute chill, carefully pour the strawberry gelatin mixture from Step 2 over the cream cheese layer, spreading it gently to cover evenly. Refrigerate the entire dessert for at least 2-4 hours, or until the gelatin is completely set and firm to the touch.